Laura Coe Design Associates has been included in the 2014 People’s Choice Awards for the Design Gallery at Brand Packaging Magazine.
Brand Packaging Magazine states: “Packaging speaks volumes about a brand’s worth and appeal. We love a good-looking or smart package, but a pretty face or all brains doesn’t mean much if they aren’t backing up brand goals. The Design Gallery honors packaging that most effectively tells a brand’s story through design and structure to connect with consumers.”
At LCDA, we know package design is increasingly the difference maker in a consumer‘s purchasing decision. Our goal for the ScubaPro packaging was to visually provide the consumer with a strong brand connection and physically create an upscale ‘out-of-box’ experience to reinforce the high-end product inside.
-
- A People’s Choice Candidate
