01 Jun

Fiberlock Brand and Ad Series

Showcasing FiberLock Technology to Orthopedic Surgeons.

COE Design recently teamed with Orthofix, a global medical device company, to clarify the FiberLock brand message and differentiate it from its allograft material competitors.

In addition to creating a new brand look for FiberLock, we created a series of trade ads that highlighted Trinity Elite’s FiberLock technology to an audience of orthopedic surgeons. Creating trade ads for this level of audience is no small endeavor. Selecting a medical illustrator was the key element for credibility when showing a surgeon’s view. COE Design and Orthofix worked together to fine tune the detailed visuals which illustrated this exciting bone grafting technology.

This trade ad series made its debut at the AAOS show (American Academy of Orthopaedic Surgeons), and was a successful brand elevation that increased exposure of their technology. This technology is designed to enhance handling and staying power during surgery, therefore improving patient recovery time.

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