COE Design was asked by client, Cornerstone Mortgage to help with the marketing direction and repositioning of the brick & mortar company. After reviewing the brand, we felt a new contemporary look would better reflect the company’s philosophy and current client base. The project also included the identity package, collateral and office signage.
Cornerstone Mortgage Company is a privately held California corporation based in San Diego and founded in 2013. The company has grown from a small brokerage firm into a successful regional correspondent bank with over $550,000,000 in annual loan production. They recently introduced an online method with the ability to shop and compare interest rates with their guaranteed rate and clients can complete the entire loan process online.
The logo concept was based on the meaning of ‘Cornerstone’. The architectural meaning of the word refers to a stone that forms the base of a building and connects two walls. For “the rock” or strong point for the building, we chose a visual of overlapping transparent squares to represent ‘building blocks’. This ties into the reality of building a new life with a new home loan. The green color palette was chosen, not only because it is associated with money, but because green symbolizes growth and harmony. It also represents embarking on something new.