Active Motif

BRANDING, ILLUSTRATION, WEBSITE, COLLATERAL, PACKAGING

Active Motif

As a startup company, Active Motif needed a unique look to compete in the biotech industry. A distinctive double helix logo in purple and copper, departed from the industry standards. Brand guidelines were established and implemented across all areas including a separate Brand guide for international offices in Europe. Newsletters, advertising, trade show booth, catalogs, product packaging and the web site were designed for brand consistency as an overall strategic presence.

Client: Active Motif