For the introduction of Lemon Lillie, a specialty food product, the brand plan, logo, illustrative pattern and a landing page were created first. Lemon Lillie will introduce four new products in the near future.
First online, then sold into specialty markets in the Southeast, COE Design will also design the packaging for the CPG specialty food market.
The brand identity was designed to reinforce the product flavors and evoke excitement using a bright color palette. By repeating the lemon illustration used in the mark, a pattern of flavors was created for literature and packaging. The logo is colorful and fresh which reflects the product to come.
