A website redesign for Quake Global, a pioneer in the Internet of Things (IoT) market, began with a brand refresh. By putting together a team of writers, photographers, animators, web developers and a digital marketing company we could analyze the current site. Working collaboratively, the team was able to maximize the development and create a better end product that would solve the client’s needs.
The messaging was key in guiding the brand direction and the first month was spent one-on-one with the client to clarify and finalize the brand message. Once finalized, a brand color palette was created, as well as a logo refresh with new typography for a clean look. COE was able to leverage the brand vision across the digital and print touch-points for a cohesive brand presentation. The overall project included the design for animation, videos, social media and photography for the product sheets and download materials.