The Scripps Research Institute has continually teamed with COE Design on print and digital projects ranging from various research and recruitment videos for the graduate program, as well as collateral for the program and graduation elements. The Scripps Research Institute was recently given a makeover internally to refresh its image for a wider audience. The new brand roll-out refined its core mission and simplified its name to Scripps Research. The graduate department asked COE to design a unique solution to showcase their new brand.
For the introduction of the new graduate program literature, COE designed several design directions not knowing where the new brand was headed. The goal was to design collateral to reinforce the new brand guidelines. Designed simultaneously as the new brand was being rolled out for the website, there were no guidelines yet for print. This became a collaborative team effort both in flexibility and intuitive thinking. In the final design, we used the new brand elements; infinity loop, spectrum bar, color palette, taglines, and fonts that were in place. The design is flexible enough to change with the brand as print rules were put in place.
Designed to complement the new brand, COE Design started with designing a series of program brochures and a custom die-cut folder. Our client wanted to use the new brand, but also have a unique look for the Skaggs Graduate School of Chemical and Biological Sciences at Scripps Research. A new curved die-cut folder included an optional clear pocket for a custom flash drive and allowed the pocket curves to showcase the new brochures. The new brand assets; logo, color palette, tagline, and brand fonts, unite the family look across the various printed pieces.
The new look is being adapted across the program’s collateral including thank you cards, letterhead templates, imprint shells, bumper stickers, and banners. The design is flexible enough to be leveraged successfully across print and digital projects. We are happy to report the client is beyond thrilled to have a look that elevates the Graduate Program and highlights the quality of education provided at Scripps Research.
Founded by Ellen Browning Scripps in 1924, The Scripps Research Institute, is now called Scripps Research. Still a bi-coastal program with a sister campus in Jupiter, Florida, Scripps Research is a world leader in areas including immunology, molecular and cellular biology, chemistry, neuroscience, and infectious diseases.