After nearly 30 years of building client brands and marketing materials for our clients, we’re taking time to reposition our brand and identity, simply as COE Design. The new strategy and identity were designed to more clearly tell our story.
Over the years our San Diego-based studio has had the privilege of creating a range of products and services for clients that include Microsoft, hp, Breg, Orthofix, Oasis Medical, TaylorMade Golf, adidas, Titleist-Footjoy, Active Motif, SeaWorld, and ScubaPro.
Even though our name and logo have changed, our commitment to powerful design solutions and strategies that render results has not.
Our new identity is concise, yet focused — mirroring our approach to design. Our logo reflects our clean and precise execution of form and structure, as well as a positive “consumer out-of-box experience” we provide for our packaging solutions. As COE Design continues to evolve and our role changes, we have taken an integrated approach of graphic and structural design for the CPG (consumer packaged goods) market. Integrated design goes beyond structure and graphics at shelf. True integration considers many other factors: material sourcing, manufacturing, shelf life, and recycling.
